Hong Kong Economic, Trade and Cultural Office (HKETCO), in collaboration with the Hong Kong Trade Development Council and the Hong Kong Tourism Board, held a roving exhibition on the theme of “Hong Kong Now!” at various locations in Taiwan. Through videos, photographs and interactive multimedia activities, the exhibition introduced facets of life in Hong Kong which are lesser known to the people of Taiwan, including natural living, traditional customs, and arts and culture, thereby raising the profile and enhancing the understanding of Hong Kong among the people of Taiwan. Publicity materials relating to Hong Kong, including notebooks on the theme of the exhibition, were also distributed at the venues to promote Hong Kong and foster visitors’ understanding of Hong Kong.