The Hong Kong Economic, Trade and Cultural Office (HKETCO) supported the setting up of the "Soaring Creativity - Hong Kong Pavilion" by the Hong Kong Publishing Federation and the Hong Kong Printers Association at the 2016 Taipei International Book Exhibition from 16 to 21 February. Director of HKETCO, Mr Rex Chang, officiated at the opening ceremony of the Pavilion on 16 February. To promote the culture of Hong Kong, customers buying the books at the Hong Kong Pavilion could get a free notebook and join a lucky draw for air tickets. HKETCO also distributed its cultural publications at the venue.