Opening of the Hong Kong Pavilion at Taipei International Book Exhibition (11 February 2015)
This year, the Hong Kong Economic, Trade and Cultural Office (HKETCO) continued to give support to the Hong Kong Pavilion at the Taipei International Book Exhibition (TIBE) 2015, set up by the Hong Kong Publishing Federation and the Hong Kong Printers Association. In order to encourage readers to buy Hong Kong publications, HKETCO gave out notebooks and arranged an air ticket lucky draw, as well as distributed publications introducing Hong Kong’s cultural characteristics at the venue.
John Leung (second left), Director of HKETCO, officiates at the opening ceremony of the Hong Kong Pavilion at TIBE 2015. Other officiating guests include Ms Doris Wang (second right), Chairperson of the Taipei Book Fair Foundation; Dr Elvin Lee (first left), Chairman of the Organising Committee of "Soaring Creativity - Hong Kong Pavilion"; and Ms Terri Chan (first right), Chairman of Hong Kong Pavilion of the 23rd TIBE.
A wide range of publications are on display and a vender area is set up at the Hong Kong Pavilion, allowing Taiwan readers to buy the latest Hong Kong books.
HKETCO distributes publications introducing Hong Kong at a promotional counter at the Hong Kong Pavilion to promote Hong Kong’s cultural characteristics.